Should Also Include Your New Target Customers. the Goal Is to Have an Objective Understanding of Current Brand Perception and Competencies. 5# Change the Name of Your Company If You Are Changing the Name of Your Company as Part of the Rebranding, Make Sure You Have a Recovery Plan as Part of the Strategy. Ultimately, If Your Name Still Fits, Your Best Course of Action Would Be to Keep It. to Help Make That Board a Little Less Daunting, Here Are Some Initial Ideas for the Renaming Process: Make a New Word Using an Old Word in Different Ways Say What You Do (Literally) Change the Spelling of a Word Add a Prefix or Suffix Use Other Languages Put Two Words Together Create an
Acronym Use a Location If You're Revising Your Name While Rebranding, Focus on Alignment with Your Vision, Mission, and Values , Rather Than executive list What Sounds Good. This Way, the New Name Will Have a Better Chance of Supporting Your Growth and Long-Term Goals. 6# Develop Your Brand Identity This Is the Part of the Rebranding Strategy in Which You Develop the Visual Elements That Will Communicate Your Brand. Think About the Company Name, Logo, Tagline, Colors, Business Card Design, and the Like. These Elements Are Often Outlined in a Brand Style Guidelines
Document, Which Provides a Set of Parameters to Ensure That the Brand Is Consistently Implemented Across All Marketing Materials. Many People Confuse These Elements with the Brand. a Brand Is Reputation and Its Visibility, Not the Company Name or Its Logo. Brand Identity Is a Kind of Visual Shorthand for the Brand. Consider the Following Points Before Rebranding Moves into a More Practical Implementation, to Ensure That All Decisions Reflect the Brand Identity You Seek, and Not Just Based on What You See: What Story Do I