Azimuth Consulting Bill is the President of Back Azimuth Consulting, which aims to help companies implement global digital marketing strategies and customer journey models using keyword data to understand what consumers are looking for to better generate content. Bill is one of the top thought leaders in global search engine marketing and is an internationally renowned speaker on search marketing, having spoken at conferences in over 30 countries. Press, industry analysts and business leaders frequently seek Bill's advice on how to effectively leverage enterprise and global search and social media marketing strategy.
Tata Consulting and many other global brands. Bill was previously CEO of two major global search marketing companies, Global Strategies and Outrider, both acquired by WPP. John Shehata: Vice President of SEO, Condé Nast John is VP of SEO at Condé Nast and manages search optimization for major brands (Wired, Epicurious, Glamour, Vanity targeted email list Fair, Vogue, etc.). John has 14 years of experience managing SEO, social media and paid search campaigns for top national brands and Fortune 500 companies. Previously, John was the Executive Director of Research, Social Media. Shehata led online SEO strategies for Disney-ABC TV Group (ABC News, ABC, Oscars and Disney Channels) and worked closely with numerous TV shows including GMA, Nightline, 2020, World News , etc. Keesa Schreane: Senior Marketing Manager.
developers the tools they need to innovate and grow their businesses. Keesa manages global content marketing for Thomson Reuters' Core Data Platform business, which enables finance professionals to control the flow of information by connecting all the different applications needed for trading, investment, risk for the company's quantitative and historical market and economic data trading solutions, including machine-readable news, trading analytics, visualization and analytical tools. Larry Kim: Founder , Larry is the founder of , a leading Boston-based provider of search marketing software and services that manages over half a billion in annual advertising spend for over thousands of clients.